The customer experience is everything, from the first click through to the checkout and beyond. Consumers care about comfort, control, convenience, and this includes payment systems. The more payment options you have on offer, the more customer-friendly you are. New payment models such as ‘buy now, pay later’ that make it easier for the customer to pay are growing every day; together with Consumer and Shopper Behaviouralist, Ken Hughes, and our expert panel, we share why variety matters so much.
To watch the full video of Opayo’s Roundtable and hear top advice from consumer experts and stories about SME’s visit Opayo.co.uk/tomorrowtogether