Optimising Your ePOS System
To improve the way your business performs, you need to know how to use ePOS to its full potential. And the good news is, optimising your existing system can be done without spending more money on hardware and software. Here are five ways to start making more of your current setup:
1. Fully understand your system’s capabilities
Many businesses are unaware of the full potential of their ePOS setup – so get to know what you’ve got. Does your system have shortcuts that allow you to access popular items on the sell screen to speed up transactions? Is your loyalty programme integrated for a smoother customer experience? Does your system accept alternative payments such as PayPal or buy-now-pay-later schemes? Understand all the options available to you. If you’re ever in any doubt, your ePOS hardware provider will be able to supply you with any information you need.
2. Analyse your data
ePOS is able to capture a vast amount of data, but are you making the most of it? By analysing your data you’ll be able to spot trends such as the busiest times of day and seasonal sales. You’ll see which products are most popular and you’ll be able to target poor-selling products with price promotions. Armed with this information, you can then refine what you order from your suppliers and adjust your staffing needs.
3. Consider the customer experience
The average UK customer will only queue for an average of 6 minutes and 46 seconds before walking away1, so take full advantage of your portable payment terminal instead of waiting for customers to come to you – or if you have a static system, use quick keys to speed up each transaction. Many ePOS systems can also record individual customers’ purchases, so use the data to send targeted emails containing items they might be interested in (just be sure to check that you’re adhering to the latest GDPR requirements, and that customers have opted in to receive email marketing). This level of personalisation will aid the overall customer experience and help to build lasting relationships.
4. Get your staff up to speed
To ensure you get the most out of your ePOS system, your staff need to understand how it works. So, show them how it can improve the customer experience. Invest time in giving employees demonstrations and allow them to get hands-on with the technology as opposed to just reading a manual – do what it takes for them to feel at ease with the process.
5. Speak to your service provider
If you use a trusted service provider, such as Opayo, then be sure to make the most of their expertise. For instance, Opayo is able to leverage its wealth of experience to answer questions and provide valuable guidance – so develop a relationship with your service provider and use their insight wisely.