From extensive consumer research and the perspectives of six industry leaders, it is clear that the accelerating shift to digitization in the restaurant experience has become a defining aspect of the customer journey in 2021.
The rise of new payment technology has played a key role. The need for social distancing, the rise of online ordering, the push for contactless transactions—this overall absence of human interaction has forced restaurants to pivot away from traditional operating models.
While some of the pressure brought by these trends might ease as the pandemic subsides, the impact from these changes is certain to remain—embedding the recent lessons into lasting business priorities.
Find out more in this report, brought to you by Discover® Global Network, who commissioned this analysis of the restaurant sector to explore how technology is changing expectations through the current pandemic and into the future.