- MySagePay Login
- Resume Application
- Contact us
There’s no longer a standard path to purchase. A third of consumers we surveyed for our Payments Landscape Report say they prefer browsing online and buying in store – while another quarter do the opposite.
These multichannel journeys present businesses with a challenge. If shoppers see a product online, they expect to be able to access it in their local store.
Office use Cloud Connect technology to get around this problem – connecting in-store tablets (ISTs) with their payments portal in the cloud.
“Customers are loving the extra choice the IST gives them in store, and staff are benefiting from added sales, as well as access to more detailed product information and imagery than they ever had before.”
Rob Worthington, Multichannel Director, Office
Sarah Fennell, Finance Manager at SSP Hats, explains why the way payment options are displayed can have a big impact on online sales:
“Our experience is that different countries will have preferred payment channels. The level of security confidence around different payment types changes from country to country...
“Once we had the local payment options available we saw an increase in confidence in our service, which led to a boost in both customer and order numbers. For example, in Germany we have raised the ordering customer numbers tenfold.”
Some retailers have been making their payment pages dynamic, using IP and browser language data to identify which region a user is from. Dynamic payment software can then automatically put the most familiar payment types at the top of the page and show the bill in the most relevant currency.
It’s only a small change, but for customers it takes away the feeling that they’re “shopping abroad” and increases their trust in the website.
A lot of retailers we talk to want their online checkout to be “like Amazon”. Meaning they want to offer customers one-click shopping. It’s convenient, removes the frustrations of mis-entering card details, and it’s fast becoming what consumers expect. In short, it increases the chances of a purchase being completed.
Tokenisation is the technology that makes one-click shopping possible. It creates a token for new transactions, protecting sensitive data by replacing it with an algorithmically generated number. This system also allows your customers to register their card on your website.
So when an existing customer returns to buy something online, they don’t have to enter their card details again. Many retailers choose to ask for CVC details because it offers better fraud protection.
“The token system makes the online process so much easier for our customers. It gives them the option to pay without having to re-enter long card numbers, which takes time and is fiddly.”
Jane Pilkington, Internet Director, Aspecto
Avoca, a destination store in Ireland, has a huge number of international visitors. They offer dynamic currency conversion, so shoppers can instantly pay in their normal currency – making the whole experience that bit faster and easier.
“The card reader automatically recognises that the card is from a bank based abroad and presents customers with a screen asking them if they want to do the transaction in their own currency. I think it’s something that customers really value.”
Maoliosa Connell, Marketing Manager, Avoca
Businesses can also offer visitors from outside the EU the option to print a VAT receipt, which they can use to claim cash back at customs. We call this system Tax Free Shopping.
Small tweaks to your payment page can make a big difference to online conversion. However, what works for one retailer won’t necessarily increase conversion for another. The important thing is to continually test and optimise. Here are a few areas we’ve found improve conversion:
“Opayo’s new API has been built to make this kind of payments page customisation easy so you can create a really slick shopper experience. It works with whatever programming language your developers want to use (using REST principles).”
Sarah Alhawi, Software Developer, Opayo
24/7 award-winning customer support
99.99% gateway reliability
9.7 out of 10 on Trustpilot
Millions of secure payments processed each month for over 50,000 businesses
Opayo integrates with a huge range of POS and systems
“Customers left our stores when they couldn’t buy online exclusives.”
1. Success depends on simplifying the payment process in order to improve customer experience, Luke Griffiths
2. 2017 Payments Landscape Report, Opayo