Rise of the Online Local
As the statistics show, more and more people are turning to local retailers in 2020. In response, these small independent stores are in an ideal position to win through quality and by delivering a unique customer experience. We call them the Online Local
Find your way to awesome
Most consumers think first and foremost in terms of quality of product, price, availability, and convenience.
What’s changed in recent times however is that local providers have shown themselves able to meet these demands in even the most testing of conditions. Better still, they’re building up digital skills to connect even more closely with the communities they serve and to offer impressive new services.
As the UK continues to open up, that resilience, adaptability and willingness to innovate – coupled with strong local support - is driving growing confidence about the future. As the following heatmap shows, positive feeling is at its strongest in Yorkshire and the Humber, the North West, and the North East.
Increasing online spending
From improving digital signage to the benefits of a sharp focus on the customer experience, discover how small businesses around the UK are seeing an uptick in online sales and why they’re hopeful that this trend will continue.
Optimism Heatmap
We support small businesses to open up, today and tomorrow. So we set out to ask local traders how they felt at the start of the year, and how they’re feeling now. Have a look at our blog and heatmaps to learn more.
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Rise of the Online Local
From Klingon cloaking devices to new options in home delivery: discover how consumers are turning to local providers in growing numbers, and the possibilities this is opening up for online local retailers.
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What’s your next step?
Find out about the trends that are shaping the retail landscape today, and in the months ahead – and what you can do to futureproof your business.
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