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Rise of the Online Local

As the statistics show, more and more people are turning to local retailers in 2020. In response, these small independent stores are in an ideal position to win through quality and by delivering a unique customer experience. We call them the Online Local

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Most consumers think first and foremost in terms of quality of product, price, availability, and convenience.

What’s changed in recent times however is that local providers have shown themselves able to meet these demands in even the most testing of conditions. Better still, they’re building up digital skills to better connect with the communities they serve and to offer impressive new services.

Local retailers are therefore responding well to the current crisis, and winning market share in the process. The task now is to ensure this trend continues, and to deliver a customer experience either online or in-store that combines the personal touch with perceived value – in the safest way possible.

Rise of the Online Local

From Klingon cloaking devices to new options in home delivery: discover how consumers are turning to local providers in growing numbers, and the possibilities this is opening up for online local retailers.

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Open up to a new normal with Opayo

Watch our animated infographic to discover how consumer habits have changed during the pandemic – and how businesses have innovated, pivoted and adapted rapidly in response.


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