The needs of consumers have most definitely changed in recent months. Suddenly issues around safety and cleanliness rival price and convenience in importance, as retailers strive to create meaningful shopping experiences.
Recent research suggests that consumers are beginning to feel different about themselves. New shopper personas are emerging, ranging from hibernators to the confident, as core products, services, and experiences are evaluated against a shifting concept of personal value.
In response, retailers are getting innovative, moving online in ever-greater numbers, and coming up with new approaches to inspiring the customer experience. From increased safety to offering different ways to pay, shoppers are demanding more and building loyalty with those able to deliver.
In 2020 retailers have seen the law of cause and effect in full force, and by reading this blog you can learn about the latest shopper trends, changes in consumer behaviour, and the psychological impact this is likely to have moving forward.
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