Recent research suggests that consumers are beginning to feel different about themselves. New shopper personas are emerging, ranging from hibernators to the confident, as core products, services, and experiences are evaluated against a shifting concept of personal value.
In response, retailers are getting innovative, moving online in ever-greater numbers, and coming up with new approaches to inspiring the customer experience. From increased safety to offering different ways to pay, shoppers are demanding more and building loyalty with those able to deliver.
In 2020 retailers have seen the law of cause and effect in full force, and by reading this blog you can learn about the latest shopper trends, changes in consumer behaviour, and the psychological impact this is likely to have moving forward.Read Blog
From fighting over toilet rolls to shopping local: find out about headline developments in retail 2020, there are many reasons to be optimistic as businesses align to a new market reality.Learn More
Learn more about how eCommerce has become even more important for businesses as they seek to find new opportunities for growth, whilst engaging with socially distanced consumers.Learn More
Find out about demons in Brussels sprouts, and how retailers are responding to the current crisis – including the reinvention of core services and finding new ways to delight customers.Learn More
From Klingon cloaking devices to new options in home delivery: discover how consumers are turning to local providers in growing numbers, and the possibilities opening up for online local retailers.Learn More