Gift Cards are becoming increasingly popular in our convenience-driven world. They provide the consumer with a fun way to shop, and are a great gift for any occasion – weddings, birthdays, housewarmings, etc.
Gift Cards encourage new business, boosting store footfall and sales revenue throughout the year. With Gift Cards, merchants can increase profits: customers are likely to spend more than the value of the gift card in the store and any unspent value remains on the card. The merchant profits if the value on the card remains unspent or if the customer is encouraged to return to the store to spend the remaining value.